BRAND is an ambitious sub-brand of BINST ARCHITECTS that focuses on the exclusive design of spaces and objects with an unconventional twist.
The creations are meant for those who appreciate the value of design and seek lasting beauty rather than fleeting trends.
The studio was founded in 2019 as a renewed design initiative by renowned architect Luc Binst. Building on his vision and experience, it further developed its portfolio under the name B BRAND.
The cross-fertilisation of his métiers manifests itself in a distinctive design language — a language defined by nonconformist materials, abstract lines, and rebellious accents. Guided by these three design drivers, our aim is to create spaces and objects with the same architectural DNA.
This holistic approach has led to a broad range of projects and collaborations with international manufacturers such as Lensvelt, Bulo, Six Inch, and Modular. Convinced that sharing expertise leads to better results, we are always open to new collaborations.